about

You know your field.
We know ours.

Vesalius is a boutique SEO and web consultancy, founder-led by Thomas Lutrov and backed by a curated network of senior specialists. You have spent years becoming the best at what you do. Our job is to make sure Google, the AI answer engines, and the person searching all arrive at the same conclusion.

boutique
by design

A small, curated practice. You get senior attention, not a junior account manager and a queue.

every
vertical

Property, B2B, audio, architectural lighting, professional services, and health among them.

founder-led
+ network

One accountable operator, backed by a curated network of specialists brought in for the work at hand.

built,
not rented

The analysis runs on Vesalius Studio, the SEO intelligence platform we engineered in-house.

meet Tom

the founder

Vesalius is founder-led by Thomas Lutrov. Tom spent over a decade leading SEO strategy inside award-winning agencies, delivering for enterprise brands, government departments, and research institutions across a wide range of industries before starting Vesalius. He reads the primary sources, stays strict about the difference between correlation and causation, and cares more about the commercial result than the ranking that led to it. He is a judge at the Australian Web Awards, and he built Vesalius Studio, the in-house platform that powers the work.

Thomas Lutrov, founder of Vesalius
figure ifounder Tom

trusted by

  • Dr. Anton Lambers
  • WHM
  • BS&A
  • Jungle Audio
  • Lucian

the team

vesalius network

Vesalius is not a bloated agency, and it is not a lone freelancer. It is a senior operator orchestrating a small, curated network of specialists: design, development, copy, and senior SEO, brought in deliberately for the work in front of them. You deal with one accountable person who has done the work at the highest level, backed by exactly the right people for your project. That is the premium in a boutique: the calibre of the thinking, not the size of the team.


how we work

how we approach
performance growth

You already know your field better than anyone. Our job is to prove that to Google, to the AI answer engines, and to the person searching. Three connected disciplines, applied to exactly what your situation calls for.


I — research + discovery

Every engagement starts with looking, not guessing. We read the primary sources and the data before forming a view, because inherited SEO folklore is usually where good money gets wasted.


II — strategy + prioritisation

Judgment is knowing what not to do. We prioritise the small number of things that will actually move your business, and we are honest about the rest.


III — execution + optimisation

We hold ourselves to a high standard and stay strict about the difference between correlation and causation, so decisions are made on evidence rather than hope.


IV — reporting + growth

We tell you plainly what is working and what is not, and we treat your results as something to compound over years, not spike for a quarter.


client stories

in their words

  • Vesalius rebuilt our entire platform and we didn’t lose a single ranking we cared about — in fact organic traffic climbed month over month through the whole migration.

    Client name

    Founder, Lucian

  • They took us from page five to owning the top of the results for terms that actually convert. The pipeline of enquiries has completely changed how we plan our year.

    Client name

    Director, Jungle Audio

  • From no Google presence to ranking for nearly two thousand clinical queries in under a year. Patients now find me before they find the hospital.

    Client name

    Orthopaedic Surgeon

  • Enterprise-grade thinking without the enterprise overhead. Vesalius understood our technical stack faster than our own vendors and shipped changes that moved the numbers.

    Client name

    Head of Growth

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contact us

let’s chat
about your needs

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